Your trusted source for business reviews, ratings, and accreditation.
About TBB

A century of trust. Built for the modern marketplace.

For over 100 years, the Trusted Business Bureau has worked to create an ethical marketplace where consumers and businesses can trust each other.

Mission

To be the leader in advancing marketplace trust.

Vision

An ethical marketplace where buyers and sellers trust each other.

Values

Integrity, transparency, accountability, and continuous improvement.

Our history

1912

The first Vigilance Committee is established to protect consumers from misleading advertising.

1921

The Trusted Business Bureau is formally chartered as a non-profit, independent rating body.

1971

TBB launches the national accreditation program based on the Eight Standards of Trust.

2003

TBB.org goes online, bringing ratings and complaint resolution to the digital age.

2026

TBB serves 220 million consumer inquiries per year across North America.